Sunday, March 26, 2023

ITF ends Davis Cup partnership with Pique’s Kosmos group

The Worldwide Tennis Federation is ending its Davis Cup partnership with the non-public funding group fronted by former Barcelona soccer star Gerard Piqué, which helped revamp the storied competitors in 2018.

The ITF signed a 25-year partnership with Kosmos Tennis in 2018, when a brand new Davis Cup format was launched in an effort to revitalize essentially the most prestigious staff occasion in tennis and make it extra profitable. However the ITF introduced Thursday that it had ended the deal, with out offering particulars for the explanations behind the choice, and stated it would run this 12 months’s Davis Cup by itself.

“The ITF can confirm that its partnership with Kosmos Tennis for Davis Cup is ending,” the federation stated in an announcement. “The ITF has ensured financial contingencies are in place and as the custodian of the competition we will operate the 2023 Qualifiers and Finals as scheduled, with the Final 8 taking place in Malaga, Spain, this November.”

Piqué, who ended his taking part in profession in November, turned the general public face of Kosmos and had pledged that the group would make investments $3 billion in tennis in the course of the 25-year partnership. Kosmos didn’t instantly reply to a request for remark.

The 2023 Davis Cup format contains a group stage between 16 groups in September earlier than a remaining knockout event between the final eight in November, with every match that includes two singles and one doubles match. Earlier than the revamp, it was historically performed over 4 weekends all year long with best-of-five matches.

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“The ITF negotiated a strong deal for tennis in 2018. The partnership increased participation, prize money and interest in Davis Cup and produced funding to support the global development of our sport,” the ITF stated. “As well as being focused on delivering another spectacular edition of the men’s World Cup of Tennis, we are focused on the future growth of the largest annual international team competition in sport.”

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